In early 2011, back when Alex was marketing web games, he stumbled upon a small joke-game called No Time To Explain. The concept had so much potential that he thought hey, why not turn it into a full game that could be released on Steam?
After some discussion with developer Tom Brien, the two decided to form a partnership labeled tinyBuild GAMES, and make a Kickstarter for No Time To Explain. The project hit its funding goal within hours, and was a record at the time.
